Frequently asked Questions (FAQ)

You will find several answers in this section. We are happy to answer any further questions you may have.

Why are attitude-oriented interventions sustainable?
→ Behavior-oriented interventions often produce automatic and non-authentic actions which, in stressful situations, are once again superimposed by familiar behavioural patterns. Attitude-oriented interventions or findings on the other hand are experienced individually and intensely and perceived to be sensible. This means that they become firmly anchored and lead to a lasting change in behaviour.

Do effective attitude-oriented insights take months or even years to implement?
→ No. This is precisely where our specific methods come in. They quickly lead to an in-depth, conscious recognition of triggers and impacts of obstructive behavioural patterns and open up pragmatic approaches for a sustained change in behaviour.

How can I best understand the IAK approach?
→ It is best to learn about our approach in practice. You can learn more about our attitude-oriented approach by attending one of our interactive impulse lectures or participating in a public IAK seminar. We are happy to explain concrete implementation examples in a one-on-one discussion.

What accounts for the typical IAK spirit?
→ Appreciation of people! To this is added healthy common sense, applied creativity and passion.

Can international, large-scale projects be realized?
→ Yes. Thanks Thanks to a strong internal network of 25 experienced coaches and subsidiaries in five countries, projects can be launched centrally and locally, adapted to the specific requirements (such as language).