Frequently asked Questions (FAQ)

You will find several answers in this section. We are happy to answer any further questions you may have.

Why are attitude-oriented insights sustainable?
→ Behavior-oriented training alone often produces automatic, non-authentic actions. In stressful situations, actions are superimposed by familiar behavioral patterns. Attitude-oriented insights on the other hand leave deep seated and personal experiences which can be easier accessed and implemented. They are proven to be more sustainable and forthcoming in practice.

Do effective attitude-oriented insights take months or even years to implement?
→ No. Our specific exercises and experiments quickly lead to an in-depth, conscious recognition of triggers, associations, and recognition of the impacts of obstructive behavioral patterns followed by sustainable positive changes in attitude.

How can I best understand the IAK approach?
→ It is best to learn about our approach in practice. You can learn more about our attitude-oriented approach by attending one of our interactive impulse lectures or participating in a public IAK seminar. We are happy to explain concrete implementation examples in a one-on-one discussion.

What accounts for the typical IAK spirit?
→ Appreciation of people and passion! And in addition healthy common sense, experience- and process-oriented creativity, true individuality and taking pleasure in what we do.

Are standardized workshops held in every region of Switzerland in the local language?
→ Yes. You may choose between German, French, Italian and English.

Can international, large-scale projects be realized?
→ Yes. Thanks to a strong network of 30 experienced coaches and local subsidiaries in five countries, projects can be launched locally, timely and in the requested language.